Google ads are an effective way of boosting traffic and building a strong customer base. But choosing the right AdWords company can be a little difficult as there are many agencies that advertise these services.
Before you choose a Google AdWords management Brisbane company, you should have a clear understanding of your goals. Maybe you want to get more customers calling the business and booking appointments. If you are a local business, you will want more customers visiting your physical store as well as the online store. The AdWords agency will then be able to build up offline demand for your brand. If you are operating online, you will need to direct more interested customers to your website. Think of what your main objective is so that you can select an agency that specialises in it. There are many marketing strategies that you can use based on the objectives such as search engine optimization to direct traffic, paid media and content marketing to increase the number of shares and therefore, visibility of the brand.
When selecting a company, you have to look for professional accreditation. They should have the skill and expertise in crafting Google Ads and have a client base that has grown over time. You can check for companies that have Google Partner Status so that you have an assurance they have a growing company with sufficient clients to meet the spending requirements of Google. Also, this gives you an idea that Google has given the green light to the company when it comes to successfully managing a Googles Ads account. This points to their expertise in the field and you have an assurance that the company will be able to deliver on their promises. You don’t need to rely on the word of the AdWords agency when it comes to this; you can simply check their partner status with Google. You will then be able to get an idea of the expiration dates for the certification and their identification number.
Check with the agency whether they go for long term or short term contracts. A long term contract will be more feasible as it will take time to set up a new account and launch it successfully and you will not be able to make money on the account instantly. However, if the agency is not performing well, this will be bad for the client. So you can check whether they can offer a compromise or whether they offer month-to-month arrangements. You have to select an option that is beneficial for both parties. You should select an agency that is transparent when it comes to the way they work and charge. They should be able to show how much of the advertising budget was focused on AdWords and how many times the ads were clicked by users. They should be able to provide you with accurate statistics when it comes to the performance of AdWords. Check if this transparency is noted in the legal contract you have with them. You need to check with the agency if they provide access to all reports and metrics. This gives you a good idea of the impressions, ad group structure, clickthrough rates etc. This will give you a clear understanding of how your money is spent.